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1

Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation

Tellis, Gerard J., Weiss, Doyle L.

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 1.86 MB

english, 1995

2

Special Issue on Causal Modeling || On the Econometric Measurement of the Duration of Advertising Effect on Sales

Charles B. Weinberg and Doyle L. Weiss

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 1.17 MB

english, 1982

3

Simulation for Decision Making in Marketing

Journal:

Journal of Marketing

Year:

1964

Language:

english

File:

PDF, 344 KB

english, 1964

4

A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship

Charles B. Weinberg and Doyle L. Weiss

Journal:

Marketing Science

Year:

1986

Language:

english

File:

PDF, 224 KB

english, 1986

5

Recovering Micro Parameters from Aggregate Data for the Koyck and Brand Loyal Models

Vinay Kanetkar, Charles B. Weinberg and Doyle L. Weiss

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 362 KB

english, 1986

6

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Doyle L. Weiss, Charles B. Weinberg and Pierre M. Windal

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 548 KB

english, 1983

7

Estimating Parameters of the Autocorrelated Current Effects Model from Temporally Aggregated Data

Vinay Kanetkar, Charles B. Weinberg and Doyle L. Weiss

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 1.16 MB

english, 1986

8

Incorporating choice dynamics in models of consumer behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 831 KB

english, 1991

9

Roleplayed Safer Sex Skills of Heterosexual College Students Influenced by Both Personal and Partner Factors

Sunyna S. Williams, Tamara M. Doyle, Laura D. Pittman, Laura H. Weiss, Jeffrey D. Fisher, William A. Fisher

Journal:

AIDS and Behavior

Year:

1998

Language:

english

File:

PDF, 943 KB

english, 1998

10

Fitting Parameters to Complex Models by Direct Search

Theodore A. Van Wormer and Doyle L. Weiss

Journal:

Journal of Marketing Research

Year:

1970

Language:

english

File:

PDF, 1.46 MB

english, 1970

11

Determinants of Market Share

Journal:

Journal of Marketing Research

Year:

1968

Language:

english

File:

PDF, 1.09 MB

english, 1968

12

Testing Cumulative Advertising Effects: A Comment on Methodology

Doyle L. Weiss and Pierre M. Windal

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 326 KB

english, 1980

13

Logically Consistent Market Share Models II

Timothy W. McGuire and Doyle L. Weiss

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 462 KB

english, 1976

14

"Fitting Parameters by Direct Search": A Reply

Theodore A. Van Wormer and Doyle L. Weiss

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 142 KB

english, 1971

15

An Analysis of Competitive Market Behavior

Franklin S. Houston and Doyle L. Weiss

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 879 KB

english, 1974

16

Consumer Decision Making and Choice Behavior || Incorporating Choice Dynamics in Models of Consumer Behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.01 MB

english, 1991

17

Associative learning, habit, and health behavior

William A. Hunt, Joseph D. Matarazzo, Stephen M. Weiss, W. Doyle Gentry

Journal:

Journal of Behavioral Medicine

Year:

1979

Language:

english

File:

PDF, 888 KB

english, 1979

18

The Government and Administration of Wyoming: American Commonwealths Series; The Government and Administration of New York: American Commonwealths Series; The Government and Administration of Mississippi: American Commonwealths Series; The Government and Administration of Florida: American Commonwealths Series; The Government and Administration of North Carolina: American Commonwealths Series; The Government and Administration of Georgia: American Commonwealths Series;

Lockard, W. Duane, Trachsel, Herman H., Wade, Ralph M., Caldwell, Lynton K., Highsaw, Robert B., Fortenberry, Charles N., Doyle, Wilson K., Laird, Angus McKenzie, Weiss, S. Sherman, Rankin, Robert S.,

Journal:

American Political Science Review

Year:

1956

Language:

english

File:

PDF, 152 KB

english, 1956

19

Price Sensitivity and Television Advertising Exposures: Some Empirical Findings

Vinay Kanetkar, Charles B. Weinberg and Doyle L. Weiss

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 379 KB

english, 1992

20

Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation

Gerard J. Tellis and Doyle L. Weiss

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 1.56 MB

english, 1995

21

Technical Note—A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship

Weinberg, Charles B., Weiss, Doyle L.

Journal:

Marketing Science

Year:

1986

Language:

english

File:

PDF, 218 KB

english, 1986

22

An optical alignment system improves precision of soluble aggregate quantitation by sedimentation velocity analytical ultracentrifugation

Doyle, Brandon L., Budyak, Ivan L., Rauk, Adam P., Weiss, William F.

Journal:

Analytical Biochemistry

Year:

2017

Language:

english

File:

PDF, 630 KB

english, 2017

23

P1-S6.46 The long-term impact of the MEMA kwa Vijana adolescent sexual and reproductive health intervention: effects of dose and time since exposure to intervention

Doyle, A. M., Weiss, H. A., Maganja, K., McCormack, S., Watson-Jones, D., Changalucha, J., Hayes, R. J., Ross, D. A.

Journal:

Sexually Transmitted Infections

Year:

2011

Language:

english

File:

PDF, 53 KB

english, 2011

24

Determinants of Market Share

Weiss, Doyle L.

Journal:

Journal of Marketing Research

Year:

1968

File:

PDF, 918 KB

1968

25

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Weiss, Doyle L., Weinberg, Charles B., Windal, Pierre M.

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 1.20 MB

english, 1983

26

On the Econometric Measurement of the Duration of Advertising Effect on Sales

Weinberg, Charles B., Weiss, Doyle L.

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 965 KB

english, 1982

27

An Analysis of Competitive Market Behavior

Houston, Franklin S., Weiss, Doyle L.

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 665 KB

english, 1974

28

Simulation for Decision Making in Marketing

Weiss, Doyle L.

Journal:

Journal of Marketing

Year:

1964

File:

PDF, 1021 KB

1964

29

Logically Consistent Market Share Models II

McGuire, Timothy W., Weiss, Doyle L.

Journal:

Journal of Marketing Research

Year:

1976

File:

PDF, 885 KB

1976

30

Estimating Parameters of the Autocorrelated Current Effects Model from Temporally Aggregated Data

Kanetkar, Vinay, Weinberg, Charles B., Weiss, Doyle L.

Journal:

Journal of Marketing Research

Year:

1986

File:

PDF, 821 KB

1986

31

Fitting Parameters to Complex Models by Direct Search

Van Wormer, Theodore A., Weiss, Doyle L.

Journal:

Journal of Marketing Research

Year:

1970

File:

PDF, 1.19 MB

1970

32

Quantitation of soluble aggregates by sedimentation velocity analytical ultracentrifugation using an optical alignment system â aspects of method validation

Doyle, Brandon L., Rauk, Adam P., Weiss, William F., Budyak, Ivan L.

Journal:

Analytical Biochemistry

Year:

2020

File:

PDF, 1.14 MB

2020

33

Incorporating choice dynamics in models of consumer behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 831 KB

english, 1991

34

CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION

Franklin S. Houston, Doyle L. Weiss

Journal:

Decision Sciences

Year:

1975

Language:

english

File:

PDF, 482 KB

english, 1975

35

Marketing analysis training exercise

Alfred A. Kuehn, Doyle L. Weiss

Journal:

Behavioral Science

Year:

1965

Language:

english

File:

PDF, 1.28 MB

english, 1965

36

Forecasting market shares with disaggregate or pooled data: a comparison of attraction models

Youhua Chen, Vinay Kanetkar, Doyle L. Weiss

Journal:

International Journal of Forecasting

Year:

1994

Language:

english

File:

PDF, 1.45 MB

english, 1994

37

Robustness of linear models in dynamic multivariate predictions

Moskowitz, Herbert, Weiss, Doyle L, Cheng, Kah Kee, Reibstein, David J

Journal:

Year:

1982

Language:

english

File:

PDF, 1.05 MB

english, 1982

38

Economic Analysis for Marketing Decisions.by Kristian S. Palda

Review by: Doyle L. Weiss

Journal:

The Journal of Business

Year:

1970

Language:

english

File:

PDF, 116 KB

english, 1970

39

The Periodic Pain of Lydia E. Pinkham

Doyle L. Weiss, Franklin S. Houston and Pierre Windal

Journal:

The Journal of Business

Year:

1978

Language:

english

File:

PDF, 1002 KB

english, 1978

40

An Iterative GLS Procedure for Estimating the Parameters of Models with Autocorrelated Errors Using Data Aggregated Over Time

Pierre M. Windal and Doyle L. Weiss

Journal:

The Journal of Business

Year:

1980

Language:

english

File:

PDF, 796 KB

english, 1980

41

Engineering Orthogonal Ligand−Receptor Pairs from “Near Drugs”

Doyle, Donald F., Braasch, Dwaine A., Jackson, Laurie K., Weiss, Harald E., Boehm, Marcus F., Mangelsdorf, David J., Corey, David R.

Journal:

Journal of the American Chemical Society

Year:

2001

Language:

english

File:

PDF, 428 KB

english, 2001

42

[IEEE 2012 IEEE International Symposium on Dynamic Spectrum Access Networks (DYSPAN) - Bellevue, WA, USA (2012.10.16-2012.10.19)] 2012 IEEE International Symposium on Dynamic Spectrum Access Networks - When is electromagnetic spectrum fungible?

Weiss, Martin, Krishnamurthy, Prashant, Doyle, Linda E., Pelechrinis, Konstantinos

Year:

2012

Language:

english

File:

PDF, 709 KB

english, 2012

43

[IEEE IEEE National Aerospace and Electronics Conference - Dayton, OH, USA (22-26 May 1989)] Proceedings of the IEEE National Aerospace and Electronics Conference - A prototype test-engineering workstation for analog electronics

Weiss, J.L., Doyle-Buckley, M., Deckert, J.C.

Year:

1989

Language:

english

File:

PDF, 416 KB

english, 1989

44

Technical Decision-Making with Higher Order Structure Data: Specific Binding of a Nonionic Detergent Perturbs Higher Order Structure of a Therapeutic Monoclonal Antibody

Budyak, Ivan L., Doyle, Brandon L., Weiss, William F.

Journal:

Journal of Pharmaceutical Sciences

Year:

2015

Language:

english

File:

PDF, 749 KB

english, 2015

45

An Analysis of the Demand Structure for Branded Consumer Products

Weiss, Doyle L.

Journal:

Applied Economics

Year:

1969

Language:

english

File:

PDF, 848 KB

english, 1969

46

Characterization of genetic variation in the VGLL4 gene in anorexia nervosa

Clarke, Toni-Kim, Crist, Richard C., Doyle, Glenn A., Weiss, Amy R.D., Brandt, Harry, Crawford, Steve, Crow, Scott, Fichter, Manfred M., Halmi, Katherine A., Johnson, Craig, Kaplan, Allan S., La Via,

Journal:

Psychiatric Genetics

Year:

2014

Language:

english

File:

PDF, 132 KB

english, 2014

47

IFN- resolves inflammation via suppression of neutrophil infiltration and IL-1 production

Blazek, K., Eames, H. L., Weiss, M., Byrne, A. J., Perocheau, D., Pease, J. E., Doyle, S., McCann, F., Williams, R. O., Udalova, I. A.

Journal:

Journal of Experimental Medicine

Year:

2015

Language:

english

File:

PDF, 1.86 MB

english, 2015

48

Keeping the Peace: Multidimensional UN Operations in Cambodia and El Salvador.; Conflict Neutralization in the Cambodia War: From Battlefield to Ballot-Box.; Casualties of the New World Order: The Causes of Failure of UN Missions to Civil Wars.;

Weiss, Thomas G., Doyle, Michael W., Johnstone, Ian, Orr, Robert C., Peou, Sorpong, Wesley, Michael

Journal:

American Political Science Review

Year:

1998

Language:

english

File:

PDF, 448 KB

english, 1998

49

Long-Term Biological and Behavioural Impact of an Adolescent Sexual Health Intervention in Tanzania: Follow-up Survey of the Community-Based MEMA kwa Vijana Trial

Doyle, Aoife M., Ross, David A., Maganja, Kaballa, Baisley, Kathy, Masesa, Clemens, Andreasen, Aura, Plummer, Mary L., Obasi, Angela I. N., Weiss, Helen A., Kapiga, Saidi, Watson-Jones, Deborah, Chang

Journal:

Year:

2010

Language:

english

File:

PDF, 707 KB

english, 2010

50

AIP Conference Proceedings [AIP APPLICATION OF ACCELERATORS IN RESEARCH AND INDUSTRY: Twenty-First International Conference - Fort Worth, Texas, (USA) (8–13 August 2010)] - Positron Annihilation Induced Auger Electron Spectroscopic Studies Of Reconstructed Semiconductor Surfaces

Fazleev, N. G., Reed, J. A., Starnes, S. G., Weiss, A. H., McDaniel, Floyd D., Doyle, Barney L.

Year:

2011

Language:

english

File:

PDF, 468 KB

english, 2011